Forward of soon to be released book by Randy Pierce




Michael Morrow

The Ambassador of Clean

Relationship Building Academy




I was introduced to Randy Pierce in 2011 at an IICRC Instructor Certification Council Meeting.


I soon discovered that Randy is a kindhearted, salt-of-the-earth person, who shares his heart with his students and clients. His expertise as life coach has helped many find the right path to success.  Randy will be the first to tell you he likes to practice the keep it simple (K.I.S.S.) principle. As an IICRC approved Instructor, Randy’s life experiences make his book, R.I.G.H.T. S.M.A.R.T. an unforgettable must read for anyone in the service industry. When reading this book you will find that his real life stories give a rich foundation for anyone who desires to grow their business or interested in finding the right career path.   


In today’s cutthroat carpet cleaning market where loss leader marketing is dominate; you need a secret weapon to hold your competitive edge in the marketplace. For this reason, I was honored to be able to write the Forward for this ground breaking book about how to become successful in your relationships.


Randy skillfully unpacks the universal tenants on how to build a truly successful business using old-school techniques as its foundation.


From the moment you open up this book; you are swept to an extraordinary roadmap on how to master relationships. Randy masterfully teaches that making money is not based on your ability to sell services to your customers, but your ability to create positive relationships.


Randy opens with a thought provoking story about “The Mayonnaise Jar.” You may want to stop to reflect on its significance. It will teach you how to value your relationships and how to navigate between what is important to you in life and what isn’t.


Randy also shares his winning recipe for success by unfolding the formula in the acronym R.I.G.H.T...S.M.A.R.T. This is where you want to slow down and soak in the wealth of knowledge he offers as he reveals the rationale for the meaning behind each letter as each chapter unfolds. Allow this book to take you to a provocative journey building of relationships.


If you want a life changing experience, I recommend that you read R.I.G.H.T. S.M.A.R.T. It will change the way you think about how you generate income, how you build life changing relationships and how valuable each person you meet connects to the relationships you build.